Tips for writing great posts that increase your site traffic

ZenBusiness Admin • September 19, 2023

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

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Make the most of the season by following these simple guidelines

By ZenBusiness Admin • September 19, 2023

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Keep in touch with site visitors and boost loyalty

By ZenBusiness Admin • September 19, 2023

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

How-to: Reversing and debugging ISAPI modules

By ron • June 27, 2023

Recently, I had the privilege to write a detailed analysis of CVE-2023-34362, which is series of several vulnerabilities in the MOVEit file transfer application that lead to remote code execution. One of the several vulnerabilities involved an ISAPI module - specifically, the MoveITISAPI.dll ISAPI extension. One of the many vulnerabilities that comprised the MOVEit RCE was a header-injection issue, where the ISAPI application parsed headers differently than the .net application. This point is going to dig into how to analyze and reverse engineer an ISAPI-based service! This wasn’t the first time in the recent past I’d had to work on something written as an ISAPI module, and each time I feel like I have to start over and remember how it’s supposed to work. This time, I thought I’d combine my hastily-scrawled notes with some Googling, and try to write something that I (and others) can use in the future. As such, this will be a quick intro to ISAPI applications from the angle that matters to me - how to reverse engineer and debug them! I want to preface this with: I’m not a Windows developer, and I’ve never run an IIS server on purpose. That means that I am approaching this with brute-force ignorance! I don’t have a lot of background context nor do I know the correct terminology for a lot of this stuff. Instead, I’m going to treat these are typical DLLs from typical applications, and approach them as such.

Cybersecurity Is a Social, Policy, and Wicked Problem

By Richard Bejtlich • June 25, 2023

Cybersecurity is a social and policy problem, not a scientific or technical problem. Cybersecurity is also a wicked problem. In a landmark 1973 article, Dilemmas in a General Theory of Planning , urban planners Horst W. J. Rittel and Melvin M. Webber described wicked problems in these terms: