Keep in touch with site visitors and boost loyalty

ZenBusiness Admin • September 19, 2023

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

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Make the most of the season by following these simple guidelines

By ZenBusiness Admin • September 19, 2023

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Tips for writing great posts that increase your site traffic

By ZenBusiness Admin • September 19, 2023

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

How-to: Reversing and debugging ISAPI modules

By ron • June 27, 2023

Recently, I had the privilege to write a detailed analysis of CVE-2023-34362, which is series of several vulnerabilities in the MOVEit file transfer application that lead to remote code execution. One of the several vulnerabilities involved an ISAPI module - specifically, the MoveITISAPI.dll ISAPI extension. One of the many vulnerabilities that comprised the MOVEit RCE was a header-injection issue, where the ISAPI application parsed headers differently than the .net application. This point is going to dig into how to analyze and reverse engineer an ISAPI-based service! This wasn’t the first time in the recent past I’d had to work on something written as an ISAPI module, and each time I feel like I have to start over and remember how it’s supposed to work. This time, I thought I’d combine my hastily-scrawled notes with some Googling, and try to write something that I (and others) can use in the future. As such, this will be a quick intro to ISAPI applications from the angle that matters to me - how to reverse engineer and debug them! I want to preface this with: I’m not a Windows developer, and I’ve never run an IIS server on purpose. That means that I am approaching this with brute-force ignorance! I don’t have a lot of background context nor do I know the correct terminology for a lot of this stuff. Instead, I’m going to treat these are typical DLLs from typical applications, and approach them as such.

Cybersecurity Is a Social, Policy, and Wicked Problem

By Richard Bejtlich • June 25, 2023

Cybersecurity is a social and policy problem, not a scientific or technical problem. Cybersecurity is also a wicked problem. In a landmark 1973 article, Dilemmas in a General Theory of Planning , urban planners Horst W. J. Rittel and Melvin M. Webber described wicked problems in these terms: